Kenneth Rice, MD
Medical Director

Kenneth Rice, MD is a board-certified Emergency Medicine physician with over 25 years of diverse clinical and leadership experience spanning emergency medicine, urgent care, primary care, occupational health, worker’s compensation, DOT physicals, and telemedicine. He completed his MD at Eastern Virginia Medical School and residency training in Emergency Medicine at Michigan State University/Butterworth Hospital. A former founder and Medical Director of PrimeCare Urgent Care (later acquired by Piedmont Urgent Care), Dr. Rice has held key roles in clinical practice, medical education, research, and departmental leadership. He remains active as a Fellow of the American College of Emergency Physicians and is passionate about advancing patient care and mentoring the next generation of healthcare professionals.